Minister's Forerword
Introduction
Credits
Acknowledgements
Ventilux
PROJECT OBJECTIVE
WEB-BASED ORDER PROCESSING SYSTEM TO INTEGRATE WITH COMPUTERISED MANUFACTURING SYSTEM
Business Case for eCommerce Infrastructure Project
Ventilux is the leading Irish manufacturer of emergency lighting. The company employs one hundred people at its Dublin plant. Half of its turnover is derived from exports to the UK and the Middle East. Ventilux realises that to grow further it must expand its exports, however the cost of establishing a sales presence in new markets such as the United States is prohibitive. Ventilux allocates a significant portion of its turnover to research and development and does not have available resources to set up overseas offices. Therefore, the company has decided to set up a sales channel on the Internet.
eBusiness Solution
Ventilux uses an American integrated computerised manufacturing system, Macola. Ventilux contracted Macola UK to develop a web-based order processing system to integrate with the existing software.
The eCommerce solution includes the following:
- Web site that operates as an extranet for Ventilux customers and suppliers
- On-line catalogue
- Order status view
- Account status View
Who will benefit from this eCommerce Infrastructure Development?
Ventilux is a business to business (B2B) operation. It sells its products to wholesalers who then distribute to retail outlets and to major construction projects. Accordingly, the decision to purchase Ventilux products is often made by the architects on a major project, who then include the supply of Ventilux products as part of the tender specifications.
Key projects supplied by Ventilux include:
Tallaght Hospital
British Embassy in Dublin
Dublin Airport
Blanchardstown Shopping Centre
Ventilux Ltd
Unit 2
Ashgrove Industrial Estate
Kill Avenue
Dun Laoghaire
Co.Dublin
Tel: + 353 1 214 8800
user@ventilux.ie
www.ventilux.ie